Zero Lai Tsz Kwan
TIFA 2024 Interview with Zero Lai Tsz Kwan
1st Place winner in Advertising, Professional, “Afternoon Tea at the Arca, boutique hotel in HK”
Q: What drew you to the specific genre of photography you specialize in? Was it a personal experience, a mentor, or something else that sparked your interest?
I was drawn to fusion style, especially influenced by my previous experience working at a fashion magazine. This role provided me with a variety of opportunities to explore diverse aesthetics, allowing me to combine different styles into my product photography. A pivotal moment for me was when I showcased a collection that reflected the vibrant cultural mix of
Hong Kong, which opened my eyes to the power of fusion in conveying emotions and storytelling.
Q: How do you approach a new photography project? Can you walk us through your creative process, from concept to execution?
My approach to a new photography project begins with clear and open communication. I believe that understanding the client’s vision is crucial, so I start by brainstorming ideas collaboratively and conducting thorough research to grasp the theme fully.
Next, I create mood boards to visualize my concepts, which helps both me and the client align on the artistic direction. Once the concept is solidified, I meticulously plan the logistics, including selecting locations and organizing the necessary equipment.
During the execution phase, I remain flexible and open to spontaneity, allowing the scene to guide me while still capturing the essence of my initial vision. This adaptability often leads to unexpected and beautiful outcomes.
I would also like to extend my heartfelt thanks to the team from the Arca hotel and agency DEFT for trusting me with this project. Their support and collaboration have been invaluable in bringing this vision to life.
Q: Your winning project stood out to the jury for its unique perspective. How do you ensure your work maintains originality and authenticity in a competitive field?
I strive to keep my work distinct by drawing inspiration from personal experiences and perspectives. Born in Hong Kong, a city rich in cultural fusion, I have always been influenced by the blend of traditions and modernity that surrounds me. I love reading about various aspects of life, including architecture, fashion, literature, and culture, which broadens my understanding of diverse narratives. My travels, particularly a trip to cultural exchange in Germany. Brazil, Myrammer, Israel, Kyrgyzstan, etc. opened my eyes to new perspectives and experiences.
Engaging with these different cultures allows me to infuse authenticity into my work, ensuring that each project reflects my unique viewpoint.
Q: As a photographer, how do you balance technical expertise with artistic vision? Do you lean more heavily on one, or do they work hand in hand for you?
For me, technical expertise and artistic vision are closely intertwined. I believe that continuous practice and learning from mistakes are my greatest advantages. I don’t fear failure; instead, I see it as a stepping stone toward creating something exceptional. By mastering the technical aspects, I can effectively bring my creative ideas to life. I strive to balance both elements equally, as each enhances the other, ultimately resulting in more compelling images. Additionally, staying updated on current trends helps inform my work, ensuring it resonates in a constantly evolving landscape.
Q: What role does post-processing play in your work? Do you consider it an extension of your creativity, or do you aim to keep your images as natural as possible?
Post-processing is a crucial part of my creative process. I view it as an extension of my vision, allowing me to enhance the mood and atmosphere of my images without straying too far from the original capture. I aim for a balance that maintains authenticity while adding my artistic touch.
Q: How do you stay inspired and motivated in an ever-evolving industry? Are there any specific sources—books, films, or other art forms—that fuel your creativity?
I stay inspired by immersing myself in various art forms, particularly those that reflect my love for Japanese culture. I find great motivation in reading books that delve into the intricacies of Japanese aesthetics, nature, and photography. Michio Hoshino, my favorite photographer, has profoundly influenced me with his breathtaking depictions of the natural world and the delicate relationship between humanity and nature. Additionally, I seek out films that explore Japanese storytelling, which deepen my understanding of the cultural context behind the art. Visiting exhibitions that showcase the works of photographers and artists capturing the essence of Japan, like those featuring Hirokazu Koreeda, Michio Hoshino, and Tadao Ando, further enriches my experience. Engaging with other photographers and artists also fuels my creativity, as their diverse perspectives often spark new ideas and approaches in my work. Travelling 2-3 times a year allows me to immerse myself in new environments and cultures, continually enhancing my artistic journey.
Q: Winning this award is a significant accomplishment. How do you plan to leverage this recognition to further your career or make a greater impact in the photography world?
Winning this award is a significant accomplishment that opens doors for collaboration and visibility. I plan to leverage this recognition by launching a new project focused on folk
architecture in Hong Kong. Through this initiative, I aim to raise awareness about the unique architectural features and cultural heritage of rural areas.
By documenting these elements, I hope to engage a broader audience and foster appreciation for the often-overlooked aspects of our urban landscape. Additionally, I will seek opportunities for networking with other artists, cultural organizations, and community stakeholders to amplify
the impact of this project. This recognition will not only enhance my credibility as a photographer but also serve as a platform to advocate for the preservation of our architectural heritage, ultimately contributing to a more informed and engaged photography community.
Q: How do you approach connecting with your subjects, especially in projects that require a deep level of trust and intimacy, such as portraits or documentary work?
Winning this award is a significant accomplishment that opens doors for collaboration and visibility. I plan to leverage this recognition by focusing on several key initiatives. First, I want to network with fellow photographers and artists, sharing insights and experiences that can enhance our collective understanding of local cultures, especially in the context of the folk architecture I’ve recently captured in Hong Kong. This work has ignited a passion in me to discover hidden gems in rural areas, where local culture thrives in often overlooked spaces.
Additionally, I aim to launch new projects that highlight the stories behind these architectural wonders, showcasing the rich heritage and traditions of the communities they represent. By creating a series of exhibitions and online platforms, I hope to reach a broader audience and raise awareness about the importance of preserving these unique aspects of local culture. Ultimately, I want to contribute meaningfully to the photography community by advocating for the appreciation of folk architecture and its role in our cultural landscape, inspiring others to explore and celebrate their surroundings.
Q: In what ways do you believe photography can influence societal change? Have you worked on projects that aim to raise awareness or advocate for a cause?
Photography possesses a unique power to influence societal change by capturing moments that reflect the realities of specific times and places. As we revisit photographs years later, they reveal the profound transformations that have occurred, underscoring the magic of visual storytelling. Beyond mere representation, these images encapsulate the complex meanings of their moments.
I believe photography can spotlight critical issues and evoke empathy, fostering a deeper understanding of societal challenges. My work on projects like the Hong Kong International Photo Festival in 2020—focused on the theme of “108 Impressions in Hong Kong” during the
COVID-19 pandemic illustrates this. By juxtaposing historical photographs with contemporary scenes, I aimed to highlight the city’s evolution and development.
Moreover, I have engaged in projects centred on environmental conservation and community resilience. Through these narratives, I seek to raise awareness, inspire action, and connect viewers emotionally to the subjects portrayed. By telling stories that capture both the struggles and the beauty of diverse cultures, I strive to spark conversations that drive meaningful change.
Q: What advice would you give to photographers about finding their unique voice in a crowded industry? How can they stay true to their vision while appealing to a broader audience?
I advise photographers to explore their passions and experiences deeply, as these elements are essential in shaping their unique voice. It’s important to stay full of passion for your work and keep trying, even in a crowded industry. Authenticity resonates with audiences, and embracing your individuality can set you apart.
While it’s crucial to remain true to your vision, being open to feedback can also help you refine your style. This balance allows you to create a distinctive approach that appeals to a broader range of viewers. Engaging with different perspectives and experimenting with various techniques can enrich your artistic journey. Ultimately, the key is to stay committed to your passions while being adaptable, which will help you carve out your niche in the photography world.
