TOKYO-2017 Advertising / -

Identification of fruits

  • Prize
    Gold in Advertising/Food, 1st Place winner in Advertising
  • Photographer
    Masumi Shiohara

I am an orchardist. I have endeavored to create an artistic record of fruit that I have grown in its "most visually beautiful form prior to being harvested". My artwork is similar to "botanical art," seeking to depict both precision and a level of detail, combined with aesthetic beauty.

Masumi Shiohara was born in 1974 in Nagano, Japan. He worked at a micro-machining company as a development engineer. After leaving the company, he took over the management of the family orchard from his parents and is now running a farm. While growing fruit here he became interested in capturing them into works of photographic art, a skill which he picked up by himself. The inspiration to capture these photographically originally came when he was requested to supply fruit on a branch to a botanical artist

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