The techniques of “beauty photography”, seen as a kind of black art in the 90’s, are now common knowledge. There is a new generation of people who have comprehensive knowledge and skill in managing their image; knowing what camera angles are flattering to them, and using digital beauty filters to enhance features and minimize others. All of this leaves us with a question: What do we consider beauty in 2020? With an unrelenting quest for youth, admiration and a highly controlled self image, how far are we straying from the maxim that "beauty is only skin deep"?