This series explores what ageing means and the significant impact of societal beauty norms on women's self-perception, influenced by various industries, such as glossy magazines and cosmetic chains. Nowadays, attending a public event without a full glamour make-up is seen as bold, and few dare to show themselves on social media without a filter. Beauty pressure is constant, equating a woman's value to her appearance. I aim to challenge these patriarchal and capitalist ideals, advocating for women's empowerment and envisioning a future where beauty is redefined by self-expression & acceptance.