Rituals | Amsterdam Collection

• Prize
  Gold in Advertising/Product
• Photographer
  Jeroen Nieuwhuis
• Technical Info
  Phase One Xf, Iq4 150 Megapixels - Schneider 80mm F2.8 Ls

The key visual of the campaign effortlessly blends the famous Dutch artwork, Vermeer’s “Het Melkmeisje”, with Rituals’ Amsterdam Collection. By combining classical art with modern luxury, the campaign honors tradition, indulgence, and the charm of Amsterdam. This collection is a celebration of Rituals’ exclusive partnership with the famous Rijksmuseum in Amsterdam. Showcasing the timeless allure of Amsterdam combined with Dutch art and culture.

Jeroen Nieuwhuis is a commercial portrait photographer based in the Netherlands. Shooting professionally since the age of 17 (now 31) he continuously works for clients all across the globe and has worked with some of the largest advertising companies such as Belstaff, Harman Kardon, Heineken, JBL, Johnnie Walker, Shimano, and many more. Top-tier brands in the photography industry such as Broncolor (flash equipment) and Phase One (camera brand) widely promoted his imagery and way of working on their websites and social media. Broncolor even took it a step further and made him an ambassador.